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Brand Confession

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育蘭國(guó)際幼兒園運(yùn)用取“YULAN”的“YL”做升級(jí)優(yōu)化，突出品牌名稱；以幾何的形式作為呈現(xiàn)手法，“U”形為原型，既表現(xiàn)了字母的外觀，同時(shí)也是樂觀穩(wěn)定的代表；將“Y”的造型，做延伸處理，使其形成一個(gè)樹苗與書籍的造型，意味著成長(zhǎng)與知識(shí)，代表幼兒的茁壯成長(zhǎng)與對(duì)未來的美好憧憬；做同樣圓弧的處理，體現(xiàn)運(yùn)動(dòng)與自信感，象征著孩子們熱愛生活，自信自立的精神品質(zhì)；圓形是成長(zhǎng)之圓的代表、星星是光明、智慧、引領(lǐng)前行的象征；匯聚在一起，即意味著團(tuán)結(jié)、互助、友愛、向上；一副高舉智慧的畫面，寓意讓每一位孩子可以得到智慧的熏陶。

麥吉乇在充分了解需求之后，色彩選用冷暖結(jié)合，對(duì)比感鮮明，采用干凈的自信藍(lán)、活力的創(chuàng)意黃、希望的薄荷綠、亮眼的知識(shí)粉，給予孩子光明、自信、正直的學(xué)習(xí)成長(zhǎng)環(huán)境。

YULAN International Kindergarten uses the "YL" of "YULAN" to upgrade and optimize, highlighting the brand name; In geometric form as the presentation technique, "U" shape as the prototype, not only shows the appearance of the letter, but also represents optimism and stability; The shape of "Y" is extended to form a shape of saplings and books, which means growth and knowledge, and represents children's healthy growth and beautiful vision for the future. Do the same arc processing, reflects the movement and a sense of confidence, symbolizing the children love life, confident and independent spiritual quality; The circle is the representative of the circle of growth, and the star is the symbol of light, wisdom and guidance. Gather together, that means unity, mutual assistance, friendship, upward; A picture of holding high the wisdom, meaning that every child can get the influence of wisdom.

 After fully understanding the demand, McGee soybean makes it clear that the colors are made by combining cold and warm with distinct contrast. It uses clean confident blue, vigorous creative yellow, mint green of hope and bright knowledge powder to give children a bright, confident and upright learning environment.