客戶 / Client's name：開亮·托蒙家親子成長中心
設計內容 / Design content ：VI設計、IP設計、空間設計
設計日期 / Design date：2022.2.23
地址 / Project address：安康市
如果把開亮·托蒙家親子成長中心比做是一道浩瀚無垠的星海,那托蒙家親子成長中心就是那一座燈塔,若云之縹緲又好似水之晶晶,閃閃熒光懸在空之間,給孩子帶來希望,而海面是一面鏡,鏡下是吉祥物小海豚,將其內有溫暖和外在陽光的特性詮釋。
英文的設計融入在海浪的卷卷漩渦,渾圓平整的水花點綴其中,融匯成一只只愛心的圖形來與吉祥物交相輝映,透過其中能直觀體現成長中心的溫暖和親和力,讓每一個還愛都能感受其中,使其茁壯健康成長。
色彩用了海藍色裝飾暖黃色為主,色調柔和符合兒童認知,辨識度高,具有傳遞“專業(yè)”、“溫暖”,“快樂”的概念,并且賦予其色彩獨有的情感,再與其室內搭配融合,加深標志的記憶點。
Logo與字體形態(tài)保持了一致,也增強了一體化的感覺,使得其中有一種渾然天成的感覺。
If we compare the Kailiang-Tomorrow home Parent-Child Growth Center to a vast and boundless sea of stars, Thetomorrow home Parent-Child Growth Center is a lighthouse, like the indistinct clouds and like the crystal of water, shining fluorescence hanging in the air, bringing hope to children, while the sea is a mirror, and under the mirror is the mascot dolphin, interpreting its characteristics of internal warmth and external sunshine.
The English design is integrated into the swirling vortex of the waves, and the rounded and flat water splashes are embellished in it, blending into the graphics of a love heart to reflect with the mascot, through which the warmth and affinity of the growth center can be intuitively reflected, so that every love can feel it and make it grow strong and healthy.
The colors are mainly navy blue decorative warm yellow, soft tones in line with children's cognition, high recognition, with the concept of "professional", "warm", "happy", and give its The color is unique and emotional, and then blends with its interior to deepen the memory of the logo.
The logo and the font form are consistent, and the feeling of integration is enhanced, giving it a natural feeling.
