客戶 / Client's name：赤菟是匹馬
設(shè)計內(nèi)容 / Design content ：VI設(shè)計、LOGO設(shè)計、IP設(shè)計
設(shè)計日期 / Design date：2020-06-15
地址 / Project address：貴州 · 貴陽
于現(xiàn)在，至未來；做中國嬰童成長生態(tài)圈的引領(lǐng)者
自古以來，人們就對各類動物賦予了某種精神和品格；赤菟一直是好馬的代表，既馬中皇者、擁有非凡的本領(lǐng)，非超凡之人不可駕馭；是中華民族自古以來所崇尚的奮斗不止、自強(qiáng)不息的進(jìn)取、向上的民族精神的體現(xiàn)；
以馬這種強(qiáng)健美好的動物作為希望的載體，承載我們內(nèi)心的理念和夢想，為未來的人生提供內(nèi)在支持；千里之行，始于足下，從觀察世界到影響世界。時代的變遷，我們由被動變?yōu)橹鲃?，不斷的前行；“以夢為馬”是一切夢想的開始...
將代表童趣的小木馬提取出來 ，作為創(chuàng)作元素 ； 是幸福前行，追逐夢想的開始，是希望的載體，承載我們內(nèi)心的理念與夢想；小木馬搖呀搖，去到達(dá)一個任由心靈翱翔的世界，是追夢的、是積極向上的，是勇往直前的精神力量的體現(xiàn)；也給孩子一個美好的童年、留住一份美好的童真回憶。
To be the leader of China's infant and child growth ecosystem from now to the future
Since ancient times, people have endowed all kinds of animals with a certain spirit and character; Chi Tu has always been the representative of a good horse, which is the emperor of the horse, has extraordinary skills, and is not beyond the control of extraordinary people; it is the embodiment of the national spirit of the Chinese nation, which has been advocated since ancient times;
Horse, a strong and beautiful animal, is the carrier of hope, carrying our inner ideas and dreams, and providing inner support for our future life. A journey of a thousand miles begins with one step, from observing the world to influencing the world. With the change of the times, we have changed from passive to active, and we are constantly moving forward;"Dream as horse" is the beginning of all dreams
The Trojan horse representing children's interest is extracted as a creative element; It is the beginning of happiness, the pursuit of dreams, the carrier of hope, and the carrier of our inner ideas and dreams. The Trojan horse, rocking and rocking, to arrive at a world free of mind, is the pursuit of dreams, positive, and the embodiment of the spirit of courage. It also gives children a good childhood and keeps a good childhood memory.
