園所進(jìn)行VI設(shè)計(jì)時(shí)，包括色彩設(shè)計(jì)、字體設(shè)計(jì)、圖案設(shè)計(jì)等，還包括園所品牌的IP形象設(shè)計(jì)，一個(gè)IP形象，展現(xiàn)的不僅僅是一個(gè)簡單的吉祥物，他還蘊(yùn)涵著園所的教學(xué)理念、背景故事等意義。
Kindergarten VI design, including color design, font desigThe first draft of IP image design is mostly based on the concept of kindergarten, combined with the background elements in the history of kindergarten establishment, setting the first draft of IP image, determining the overall style of IP, and adding IP image files.n, pattern design, also includes the kindergarten brand IP image design, an IP image, showing not only a simple mascot, but also contains the kindergarten teaching concept, background story and other significance.
IP形象的設(shè)計(jì)，一般分為三個(gè)方面情感理念、角色定位和圖形設(shè)計(jì)。 應(yīng)主要以下幾點(diǎn)：
The design of IP image is generally divided into three aspects: emotional concept, role positioning and graphic design. The main points should be as follows:
1. 情感理念 | Emotional concept
IP形象設(shè)計(jì)的最初稿，大多以園所辦園理念結(jié)合，結(jié)合園所創(chuàng)建歷史中的背景元素，設(shè)定符合的IP形象初稿，確定IP整體風(fēng)格，增添IP形象檔案資料。
The first draft of IP image design is mostly based on the concept of kindergarten, combined with the background elements in the history of kindergarten establishment, setting the first draft of IP image, determining the overall style of IP, and adding IP image files.
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2. 角色定位 | Role orientation
IP形象的造型狀態(tài)，必須要在符合園所的文化理念的同時(shí)，符合幼兒心理，貼近幼兒形象的IP造型，可以引起幼兒的共鳴心理，從而引導(dǎo)幼兒進(jìn)一步的學(xué)習(xí)娛樂。
The modeling state of IP image must be in line with the cultural concept of kindergarten, at the same time, in line with children's psychology. The IP modeling close to children's image can cause children's resonance psychology, so as to guide children to further study and entertainment.
3. 圖形設(shè)計(jì) | Graphic design
IP形象的造型一般多以動(dòng)物為主，例如：鹿、馬、小象、兔子等較為可愛的動(dòng)物；在將動(dòng)物進(jìn)行Q版塑造的同時(shí)，將造型擬人化，更加貼近幼兒的心理，加入園所教育理念，培養(yǎng)目標(biāo)等元素進(jìn)行設(shè)計(jì)，最終加入鮮明色彩將IP形象塑造飽滿，達(dá)到設(shè)計(jì)目的。
Generally, the modeling of IP image is mainly based on animals, such as deer, horse, elephant, rabbit and other lovely animals. When the animals are shaped in Q version, the modeling is anthropomorphic, which is closer to children's psychology. By adding kindergarten education concept, training objectives and other elements to design, and finally adding bright colors, the IP image is fully shaped to achieve the design purpose.
IP設(shè)計(jì)的必要性
The necessity of IP Design
一個(gè)完整的IP形象對幼兒來言，則是一個(gè)陪伴成長的好友，是得以在教學(xué)之中起到引導(dǎo)作用，在生活之中具有陪伴效果的亦師亦友的存在。
A complete IP image for children is a good friend who accompanies and grows up. It is also the existence of teachers and friends who can play a guiding role in teaching and have accompanying effect in life.
麥吉乇設(shè)計(jì)觀點(diǎn)：
Maijituo design point of view:
重視幼兒園平面設(shè)計(jì)，設(shè)計(jì)出科學(xué)的有利的視覺識(shí)別，是傳播幼兒園教育理念、建立幼兒園知名度、塑造幼兒園形象的快速便捷之途。
Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.
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