幼兒園文化是什么？幼兒園文化是每一所幼兒園對(duì)教育的信念，沒(méi)有信念的幼兒園不是在做教育，只能說(shuō)是在做一盤(pán)生意。那么幼兒園品牌設(shè)計(jì)怎么做好？怎么創(chuàng)建幼兒園文化?
What is kindergarten culture? Kindergarten culture is the belief of every kindergarten on education, no belief in the kindergarten is not doing education, can only be said to do a plate of business. So kindergarten brand design how to do well? How to create kindergarten culture?
1. 價(jià)值觀傳承 | Heritage of values
幼兒園文化是每一所幼兒園對(duì)教育的信念，這種信念是幼兒園創(chuàng)始人以及每一位加入的成員愿意相信的，并且用實(shí)際行動(dòng)去傳播、乃至用生命來(lái)捍衛(wèi)的價(jià)值觀。例如：真善美，就應(yīng)該讓孩子們從小就建立這種價(jià)值觀。
Kindergarten culture is the belief of every kindergarten in education, which is what the founder and every member of the kindergarten are willing to believe in, and use their practical actions to spread and even defend the values with their lives. For example, truth, goodness, and beauty should be taught to children from an early age.
對(duì)于公辦的幼兒園來(lái)說(shuō)，這種信念應(yīng)該是國(guó)家以及地方傳統(tǒng)對(duì)教育信念的傳譯。對(duì)于民辦的幼兒園來(lái)說(shuō)，這種信念代表了舉辦者對(duì)教育的理解和價(jià)值觀的傳承。
For State run kindergartens, this belief should be an interpreter of national and local traditions about education. For private kindergartens, this belief represents the understanding of education and the transmission of values.
2. 故事講述 | Story telling
一個(gè)缺乏教育理念，沒(méi)有教育使命感的投資者是不能打造好的校園文化的，充其量就是摘抄一些口號(hào)貼在墻上。例如“同在藍(lán)天下，和孩子共同成長(zhǎng)”，一些名人的金句之類(lèi)。所以文化和故事是緊密不可以分割的?？梢赃@樣理解：文化的魂等于價(jià)值觀，傳承文化等于用故事傳承價(jià)值觀，傳承教育文化等于傳播對(duì)社會(huì)有正面意義價(jià)值觀的故事。
A lack of educational philosophy, no sense of mission investors can not build a good campus culture, at best, is to copy some slogans posted on the wall. For example, "grow up with your children under the Blue Sky" , some famous words and so on. So culture and story are inseparable. It can be understood as follows: The soul of culture is equal to values, passing on culture is equal to passing on values through stories, passing on educational culture is equal to spreading stories with positive values to society.
3. 創(chuàng)新發(fā)展 | Innovation and development
以前的時(shí)候?qū)W校教育沒(méi)有普及，文化的傳承主要是利用各種故事，尤其是戲劇等方式來(lái)傳承文化。這種文化的傳承非常重要，因?yàn)檫@是代表了一個(gè)地方的統(tǒng)一價(jià)值觀，對(duì)集體和諧發(fā)展起到非常重要的作用!文化講究傳承，傳承并不是一成不變的傳下去，而是在傳承過(guò)程中在每一代有智慧的人手里加以修飾，例如三國(guó)演義里面很多事實(shí)也沒(méi)辦法考究，但是里面的價(jià)值觀是無(wú)需要質(zhì)疑的。
In the past, school education was not universal, and cultural transmission mainly used various stories, especially drama, to transmit culture. This cultural heritage is very important, because it represents a local unity of values, the collective harmonious development plays a very important role! Culture is about passing on, and passing on is not the same as passing on, but is embellished in the course of passing on, in the hands of each generation of intelligent people, for example, many of the facts in the Romance of the Three Kingdoms can not be examined, but its values are unquestioned.
最遺憾是經(jīng)?？吹接變簣@換園長(zhǎng)后，新的園長(zhǎng)破舊立新，把前任積累下來(lái)的全盤(pán)推翻重新再來(lái)。這種是粗暴的觀念，也是妨礙文化和教育的積累發(fā)展的做法。專(zhuān)業(yè)的品牌設(shè)計(jì)公司可以很好地理解創(chuàng)辦者的想法，并將其與設(shè)計(jì)結(jié)合起來(lái)，打造出設(shè)計(jì)師和創(chuàng)辦者共同滿(mǎn)意的優(yōu)秀幼兒園品牌設(shè)計(jì)。
The most regrettable is often to see the kindergarten for the head, the new head of the old broken new, the former accumulation of the total overthrow of a new start. This is a crude concept and a practice that impedes the cumulative development of culture and education. Professional Brand Design Company can understand the idea of the founder, and combine it with the design to create a designer and founder satisfied with the excellent kindergarten brand design.
麥吉乇設(shè)計(jì)觀點(diǎn)：
Maijituo design point of view:
重視幼兒園平面設(shè)計(jì)，設(shè)計(jì)出科學(xué)的有利的視覺(jué)識(shí)別，是傳播幼兒園教育理念、建立幼兒園知名度、塑造幼兒園形象的快速便捷之途。
Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.
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