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2021-01-21

園所VI設(shè)計中的色彩搭配原則

在幼兒園、托育、小學(xué)VI設(shè)計中,色彩的搭配在作品想要表達的主題和內(nèi)容上都有著畫龍點睛的作用,通過色彩的搭配可以有效地提高作品的可觀賞性,同時注重作品色彩的搭配可以幫助幼兒去更好地理解作品想要表達的更深層次的寓意,實現(xiàn)設(shè)計師和幼兒的交流,使作品的價值型得以提升。

In the kindergarten, the care, the primary school VI design, the color collocation in the work wants to express the theme and the content all has the function of the Zhang Sengyou, through the color collocation can effectively enhance the work appreciability, at the same time, pay attention to the color of the work can help children to better understand the work to express the deeper meaning, designers and children to achieve communication, so that the value of the work can be enhanced.

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1. 具有鮮明性 | It’s very distinctive

要想讓平面設(shè)計突出鮮明性,就是要求在色彩的搭配上使用的色彩數(shù)量不要過于單一避免整體的設(shè)計顯得單調(diào)乏味,也要注意不能使用太多數(shù)量的色彩從而避免設(shè)計太過于花哨。同時要注意在冷暖色調(diào)的選擇上要突出作品主題的統(tǒng)一性,在其他的例如補色的色彩調(diào)整上突出鮮明的個性。

For graphic design to stand out, it is required that the number of colors used in color matching should not be too single to avoid the overall design appears monotonous and boring, also be careful not to use too many colors to avoid too much of a fancy design. At the same time we should pay attention to the choice of warm and cold colors to highlight the unity of the theme of the work, in other colors such as complementary color adjustment to highlight the distinctive personality.

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2. 具有平衡性 | It's a balancing act

要突出色彩的平衡性,就是在作品的色彩搭配上要考慮的作品整體的和諧。使用的色彩過于單一時,可以考慮調(diào)整屬性從而使作品達到明暗對比的平衡。另外還要注意色調(diào)對比的平衡,如在色調(diào)的對比過程中要對中間的色調(diào)進行襯托。最后就是要平衡色相比,要注意高透明度和低透明度或者高飽和度和低飽和度之間的色彩的搭配。

To highlight the color balance, is in the works with the color to consider the overall harmony of the works. The use of color is too single, you can consider adjusting the attributes so that the work to achieve a balance of light and dark contrast. Also pay attention to the balance of tone contrast, such as in the process of tone contrast to the middle of the tone to set off. Finally is to balance the color comparison, to pay attention to the high transparency and low transparency or high saturation and low saturation color collocation.


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3.具有合適性 | Fit in 

要突出色彩的合適性,就是要求色彩的選用要和設(shè)計的對象相適應(yīng)。不同的色彩會有不同的象征,不同的主題也會有與其相對應(yīng)的色彩的象征,如在學(xué)校的設(shè)計中就多采用綠色和黃色的色彩,從而象征著希望和發(fā)展。不同的時代背影下的對象也會有不同的色彩與其對應(yīng),如在中國節(jié)日的平面設(shè)計幾乎都會選用紅色。合適的色彩運用對平面設(shè)計起著尤為重要的作用。

To highlight the suitability of color, is to require the selection of color and design objects to adapt. Different colors will have different symbols, different themes will also have the corresponding color symbol, such as in the school design more green and yellow colors, thus symbolizing hope and development. The object under the shadow of different times also can have different color to correspond with it, for example in the graphic design of Chinese festival almost can choose red. The proper use of color plays an important role in graphic design.

色彩運用在平面設(shè)計中起著不容忽視的作用,色彩的合理搭配可以很好地為作品的主題服務(wù),運用不同的色彩可以帶給幼兒不同的視覺感受甚至是強烈的視覺沖擊。

The use of color in graphic design can not be ignored, the reasonable collocation of color can serve the theme of the work well, the use of different colors can give children different visual experience or even a strong visual impact.

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麥吉乇設(shè)計觀點:

Maijituo design point of view: 

重視幼兒園平面設(shè)計,設(shè)計出科學(xué)的有利的視覺識別,是傳播幼兒園教育理念、建立幼兒園知名度、塑造幼兒園形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

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