傳統(tǒng)的色彩搭配極易受到思想風潮和統(tǒng)治制度的影響。不僅如此，顏色的選取也體現(xiàn)出當時園所整體的精神世界，心靈美的一種表現(xiàn)形式。凱司幼兒園設(shè)計就來總結(jié)一下傳統(tǒng)色彩是怎么在幼兒園VI設(shè)計中應(yīng)用的。
The traditional color collocation is easily influenced by ideological trend and ruling system. Not only that, the choice of colors also reflects the overall spiritual world of the garden at that time, a form of expression of spiritual beauty. Kaisi kindergarten design to sum up how the traditional color is in the kindergarten VI design application.
一、色彩鮮明、顏色的純度較高
Bright Color, the purity of the color is higher
中國古老時期，只認準一種顏色的藝術(shù)設(shè)計，只追求簡單單純地美，雖然過去了千年萬年，事物的色彩出現(xiàn)了一種又一種，但是人們對于只用一種顏色的觀點一直不曾改變。因此，繪畫領(lǐng)域的設(shè)計師就想出了一種新型的藝術(shù)，利用純色作畫，其他顏色進行點綴和搭配，將藝術(shù)作品的表達更加柔和和自然。
In ancient China, only one color was chosen for artistic design, and only simple and pure beauty was pursued. Although thousands of years passed, the colors of things appeared one after another, but the idea of using just one color has not changed. Therefore, the designers in the field of painting came up with a new type of art, using solid color painting, other colors for embellishment and collocation, will be more gentle and natural expression of the works of art.
二、顏色多種多樣、對比同一
The colors are varied and have the same contrast
不僅是古代，幼兒園的平面藝術(shù)也將求顏色選擇，無論是在產(chǎn)品的封面，還是各種VI的裝訂都使用比較普通的色彩。比如一直流傳至今的五種顏色：黑色、白色、金色、紅色和黃色，這幾種顏色都變現(xiàn)出穩(wěn)重和端莊的韻味。因此用此來結(jié)合鮮艷的色彩會使繪畫的布局更協(xié)調(diào)和內(nèi)容更完整。
Not only in ancient times, kindergarten graphic arts will also seek color choices, whether it is on the cover of products, or a variety of VI bookbinding are using more common colors. For example, there are five colors: Black, white, gold, red and yellow, all of which show a stable and dignified flavor. Therefore uses this to unify the bright color to be able to cause the drawing the layout to be more harmonious and the content more complete.
三、簡練概括、以少勝多
Keep it short and to the point
設(shè)計本身就是給人用眼睛去體會、去感悟的，因此對于顏色的搭配要做到給人視力上的沖擊作用，劇烈的視覺沖擊會激發(fā)人們對于作品的印象加深。
Design itself is to give people with the eye to experience, to understand, so the collocation of colors to give people the role of visual impact, intense visual impact will inspire people to the works of the impression.
幼兒園VI設(shè)計設(shè)計發(fā)展趨勢
The development trend of VI design in kindergarten
現(xiàn)如今的VI設(shè)計已不僅是園所內(nèi)部最關(guān)注的問題，整個幼兒園都在進行彩色得追求，尋找更具美感和深厚內(nèi)涵的搭配理念。設(shè)計師要做的就是留住傳統(tǒng)理念的同時，發(fā)展更加持久和創(chuàng)新的設(shè)計。
Today's VI design is not only the most concern within the kindergarten, the whole kindergarten is in the pursuit of color, looking for a more aesthetic and profound connotation of the idea of collocation. What designers should do is to retain the traditional concept while developing more durable and innovative design.
麥吉乇設(shè)計觀點：
Maijituo design point of view:
重視幼兒園平面設(shè)計，設(shè)計出科學的有利的視覺識別，是傳播幼兒園教育理念、建立幼兒園知名度、塑造幼兒園形象的快速便捷之途。
Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.
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